MARKETING & DESIGN
SKN PHYSIQUES MED SPA
Keeping with my roots, I relished the idea of pursuing another project in the medical aesthetic industry. With my past of working with new businesses, I had the opportunity to be a part of the team launching the SKN Physiques brand. SKN Physiques Med Spa, located in Franklin, Tennessee, is a new state of the art facility, performing a wide array of aesthetic treatments.
Below are some of the highlights and accomplishments of creating SKN.
MARKETING & DESIGN
• Website Design
• Creative Branding/Storytelling
• Promotions/Sales Materials
• Brochures/Rack Cards/folders
• Sales Event Coordination
• Logo Design
• Business cards
• Magazine Ads
• Social Media Content
Event Graphics / Promotions
I worked closely with the staff to plan the companies opening events and promotions in the weeks leading up to the grand opening. Including social media events, print promotions and magazine ads in partnership with Nashville Parent Magazine.
Logo and Branding
A logo serves as the cornerstone of every successful brand. I believe a blank canvas is the most inspiring. With the med spa two months from its Grand Opening, I teamed up with the Chief Marketing Officer and began shaping the brand’s image. We aimed to create an image to be clinical, yet sexy. In our evolving market, the logo was designed to equally appeal to both men and woman, in an industry predominantly fueled by its female clientele base.
The crowning highlight of the project was having the chance to expand on my inspiration built up from creating the Logo and pour it into the website and social media graphics. The website is to serve as an extension of the spa’s brand mission, educate the patients about the variety of aesthetic procedures, as well as, increase social media traffic and promote sales growth through graphic email blasts and social media promotions.
"Success is where preparation and opportunity meet." - Bobby Unser