MARKETING & DESIGN
COLLAGEN P.I.N. & INDUCTION THERAPIES
My first 2 years of design experience was earned through two young companies, Collagen P.I.N. & Induction Therapies. The opportunity plunged me head-first into a sea of new responsibilities. By creating graphics for these two sister companies, I began my marketing career with the goal of lowering production costs and increasing sales. I achieved my goal through pushing my limits as to what duties I could perform, constantly working towards mastering another skill or trade. I succeeded in creating one of a kind, engaging graphics that told an original story, and shaped a story into a brand. My time earned a valuable foundation and start to my career.
Below Is some of my key achievements and highlights from the first chapter of my journey in design.
At the age of 19 I began my journey as a freelancer.
MARKETING & DESIGN
• Creative Branding/Storytelling
• Website graphics/ Navigation
• Promotions/Sales Materials
• Brochures/Rack Cards/folders
• Trade Show Displays
• Sales Event Coordination
• Logo Design
• Business cards
• Magazine Ads
• Sales Strategy
• Social Media Content
2014 - 2016
As marketing coordinator, my largest contribution was the creation and management of a custom labeling service provided to clients looking to brand their practice by adding an exclusive product line. Paving the way towards a more expansive and loyal clientele.
Building the service utilized a combination of package design and product photography skills to deliver a luxurious image of a client’s newly designed product/packaging. Our product beat competing models in the industry, by lowering production cost and going beyond the 2-color restriction, allowing me to fully customize the brand for our clients.
Shortly after its launch, The Private Labeling Service became the most successful department, making up over 70% of all skincare sales.
I was proud to execute a series of design strategies in order to facilitate the proper branding of key selling attributes throughout marketing materials.
Trade Show / Convention Materials
Among my time working with Induction Therapies, I had the opportunity to bring 14 new skincare products to market with a large hand in product development. These products had a 300% sales growth in their first two years.
Designing Product packaging & Logos
Provide written content
Generate monthly sales specials
“A journey of a thousand miles begins with a single step.”
– Lao Tzu